If You're Trying to Estimate the Cost of a Particular

question 56

Multiple Choice

If you're trying to estimate the cost of a particular schedule or a particular spot, you should use:

• A)gross rating point.
• B)cost per rating point.
• C)rating point.
• D)effectiveness percentage.
• E)a cycle-cost percentage.

---

Definitions:

Cumulative Voting

A voting system that allows shareholders to allocate their total votes in any manner they choose, across multiple candidates, which can benefit minority shareholders.

Board of Directors

A group of individuals elected to represent shareholders and govern and oversee the management and direction of a company.

Straight Voting

A voting procedure in board elections where shareholders must vote for directors individually, not as a slate.

Board of Directors

A collective of persons chosen by the shareholders to supervise the administration and make significant decisions on behalf of the corporation.