In the Era of Interactivity, the Need for Attention-Getting Creative

question 1

Multiple Choice

In the era of interactivity, the need for attention-getting creative techniques and interest-building advertising formats will be:

• A)critical to the firm's success.
• B)increasing gradually over the next fifteen years.
• C)greatly diminished.
• D)modified to meet the individual consumer's needs.
• E)converted to digitized media.