The Media-Scheduling Phase of a Media Plan Would Include Which

question 69

Multiple Choice

The media-scheduling phase of a media plan would include which of the following?

• A)statement of advertising goals
• B)broadcast allocations and availabilities
• C)demographic characteristics
• D)contingencies for media schedule adjustments
• E)digital impacts and recording scheduling

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Definitions:

Experimental Design

A methodology for conducting research that involves planning, conducting, and evaluating experiments to test hypotheses.

Correlations

Statistical measures that describe the extent to which two or more variables move together, without necessarily implying causation.

Internal Validity

The degree to which an experimental design is capable of eliminating confounding variables, ensuring that the results can be confidently attributed to the cause-and-effect relationship being tested.

Repeated Testing

In experimental design, a threat to internal validity due to participants becoming more and more familiar with a test.