The Summary Phase of a Media Plan Focuses on Justification

question 18

Multiple Choice

The summary phase of a media plan focuses on justification that includes:

• A)measuring results against ad goals.
• B)measuring budgetary objectives against placements.
• C)measuring national demographics against your target audience.
• D)measuring the value of a good product demonstration.
• E)measuring the significance.

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Definitions:

Jack-of-all-trades

An individual skilled in many different areas, capable of performing competently in a variety of tasks or professions.

Net Exports

The difference between a country's total value of exports and total value of imports. If exports exceed imports, net exports are positive; if imports exceed exports, net exports are negative.

Exports

Goods or services produced in one country and sold to buyers in another, contributing to a country's total economic output.

Imports

Goods or services that are brought into a country from abroad for sale.