Although There Are Several Factors Critical to the Overall Success

question 57

Multiple Choice

Although there are several factors critical to the overall success of an advertising campaign, the most critical is:

• A)level of creativity in the copy.
• B)precise identification of media.
• C)proper identification of the prime target market(s)for the brand.
• D)determination of the role of particular media.
• E)precise budgeting approaches.

---

Definitions:

Synapse

A junction between two neurons, consisting of a minute gap across which impulses pass by diffusion of a neurotransmitter.

Hypothesis

An initial explanation put forward for an event, intended as a groundwork for additional study.

Experiment

A method of research in the sciences or social sciences in which variables are manipulated to observe the effects on some behavior or mental process.

Corpus Callosum

A broad band of nerve fibers joining the two hemispheres of the brain.