In a Large Company with Many Categories of Products, There

question 4

Multiple Choice

In a large company with many categories of products, there may be another layer of management called the:

• A)brand manager.
• B)product manager.
• C)category manager.
• D)vice-president of marketing services.
• E)director of product advertising.

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Definitions:

Fordist Period

An industrial production model based on mass production and standardized products, named after Henry Ford, characterized by large-scale factory production and high wages.

Advertising

A promotional tool used to communicate and persuade potential customers about products, services, or ideas through various media channels, aiming to influence consumer behavior.

Cooperation

The process of working together toward a common goal, often necessitating compromise and collective effort among individuals or groups.

Communication

The exchange of information or ideas through various channels and methods, including verbal, non-verbal, written, and digital forms.