Among the Lessons That Category Managers Need to Remember in Dealing

question 78

Multiple Choice

Among the lessons that category managers need to remember in dealing with the new, stronger retailer is:

• A)know the needs of these retailers equally well as the needs of the consumer.
• B)be sure consumer promotions are part of the total marketing program.
• C)marketplace leverage is spread equally along the distribution channel.
• D)RFID can increase retailer channel strength.
• E)shelving allowances are no long a part of doing business.

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Definitions:

Destructive Leader

A leadership style characterized by manipulation, control, and the undermining of individuals’ rights, often leading to negative outcomes for the organization or group.

Suspicious Motives

The assumption or belief that underlying intentions or motivations of an individual or group are questionable, dishonest, or harmful.

Extraversion

A personality trait characterized by outgoingness, sociability, and a tendency to seek stimulation and the company of others.

Narcissism

A personality trait characterized by an excessive interest in or admiration of oneself and one's physical appearance.