One of the Most Sophisticated Geodemographic Tools to Help Marketers

question 93

Multiple Choice

One of the most sophisticated geodemographic tools to help marketers pinpoint direct marketing prospects based on U.S. census data is:

• A)DOT.
• B)TIGER.
• C)GEOBUY.
• D)EPA.
• E)Experian.

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Definitions:

Smart Phone

A mobile phone offering advanced features, typically with internet access, touchscreen interface, and the ability to run various applications.

Music Library

A collection or database of music recordings, scores, and other music-related materials, accessible for use or borrowing.

Sample Control Charts

Graphical tools used to monitor the stability of a process or its variability over time.

Basic Statistics

The study of collecting, summarizing, analyzing, and making inferences from data.