In Positioning, You Must

question 26

Multiple Choice

In positioning, you must:

• A)avoid segmentation.
• B)fit the product into the lifestyle of the buyer.
• C)minimize advertising.
• D)never modify the product in order to keep niche clients loyal.
• E)do pretesting and posttesting.

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Definitions:

Cafeteria Compensation

A flexible employee benefit plan allowing workers to choose from a variety of pre-tax and after-tax benefits, tailored to their personal needs.

Stock Option Plan

A benefits program offered by companies that gives employees the option to buy company stock at a discounted price, often used as an incentive or reward.

Pay-as-you-Go

A financial strategy where expenses are paid for with current income rather than through borrowing or using existing savings.

Job Enrichment

A management strategy that enhances job content by adding tasks that increase responsibility, autonomy, and the scope of tasks performed.