Segmenting That Grouped People Who Had Similar Demographics and Lifestyles

question 59

Multiple Choice

Segmenting that grouped people who had similar demographics and lifestyles into neighborhood clusters:

• A)began in the 1970s with PRIZM.
• B)was first used by SRI through its VALS approach.
• C)is a recent phenomenon.
• D)was pioneered by Yankelovich Partners, Inc. in the past five years.
• E)has been proven ineffective.

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Definitions:

Federal Regulatory Requirement

Rules and regulations set by federal agencies that businesses and organizations must follow to be compliant with national laws.

Settlement House Workers

Individuals involved in social reform through settlement houses, which were institutions located in poor urban areas designed to offer services such as education and healthcare to the community.

Destructive Environments

Environments that negatively impact living conditions and biodiversity through pollution, habitat destruction, and climate change.