In the Last Twenty Years, Advertisers Have Come to Realize

question 46

Multiple Choice

In the last twenty years, advertisers have come to realize that a key to successful advertising is:

• A)striving to meet consumer expectations.
• B)competitive advertising.
• C)keeping the public trust.
• D)media saturation.
• E)corrective and directive advertising.

---

Definitions:

Autonomic Arousal

The involuntary activation of the autonomic nervous system, leading to physical responses such as increased heart rate, sweating, or dilated pupils, commonly associated with emotions and stress.

Cognitive Interpretation

The mental process of assigning meaning to experiences, perceptions, and information, influencing one's reaction and understanding.

Cannon-Bard Theory

A theory of emotion that proposes emotions and physiological responses occur simultaneously and independently in response to a stimulus.

Autonomic Activation

The activation or response of the autonomic nervous system, including physiological changes such as heart rate and respiration rate, typically in reaction to stress or emotional arousal.