Product-User Segmentation Is a Strategy Based on the Consumption Patterns

question 79

True/False

Product-user segmentation is a strategy based on the consumption patterns of a brand or category that allow marketers to use a targeted rather than shotgun approach.

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Definitions:

Social Learning Theory

A theory that suggests that people can learn new behaviors and attitudes through observing the actions of others and the outcomes of those actions.

Conscious-Unconscious

Refers to the distinction between mental processes and contents that are within an individual's awareness and those that are not.

Force Field Theory

A concept developed by Kurt Lewin, suggesting that situational factors ("forces") can influence individuals' behavior by either facilitating or hindering their intentions.

Intrinsic Value

The inherent worth of something, independent of its utility or function.