An Ernst & Young Study of Truly New Products That

question 58

True/False

An Ernst & Young study of truly new products that created a new product category showed a 33% failure rate.

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Definitions:

Electrical Signals

Pulses or waves of electrical activity that transmit information through neurons or between electronic devices.

Sensory Interaction

The process by which different senses like sight, sound, and touch influence each other, changing how we perceive the world.

Strawberry Odor

The characteristic scent associated with strawberries, often synthesized for use in food flavoring and fragrances.

Transduction

The process by which sensory stimuli are converted into signals the brain can interpret.