If National Advertisers Decide to Buy Time from Local Stations

question 52

Multiple Choice

If national advertisers decide to buy time from local stations, they are making:

• A)secondary buys.
• B)smart buys.
• C)spot buys.
• D)affiliate buys.
• E)target buys.

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Definitions:

Bobo Doll Study

A series of experiments conducted by Albert Bandura that demonstrated that children could learn aggressive behaviors through observation.

Observational Learning

The process of acquiring information by observing others, rather than through direct experience or instruction.

Behaviorism

A theory in psychology that suggests behavior can be explained through observable actions without the need for internal mental states.

Cognitive Processes

Refers to all mental activities associated with thinking, knowing, remembering, and communicating.