"Speaking with One Voice" Recognizes The

question 9

Multiple Choice

"Speaking with one voice" recognizes the:

• A)recent simplification of contemporary marketing communication plans.
• B)importance of communicating to disparate niches with a unique message.
• C)need to coordinate all marketing communications to demonstrate a consistent look and theme.
• D)need to increase individual brand management and control.
• E)reality that advertising has forever done this.

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Definitions:

Union

The term can refer to the United States during the Civil War, representing the northern states that opposed the Confederacy, or to a general concept of unity among people or states.

Seceded

The act of formally withdrawing from an organization, alliance, or nation to become independent or join another entity.

Abolitionist Movement

A movement before and during the American Civil War which sought to end the practice of slavery in the United States.