Which of the Following Was NOT a Factor That Influenced

question 63

Multiple Choice

Which of the following was NOT a factor that influenced development of advertising?

• A)the general business climate
• B)social mores
• C)public attitudes toward advertising
• D)increasing demand for luxury goods
• E)social conventions

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Definitions:

Break-Even

The point at which total costs and total revenue are equal, meaning there is no net loss or gain, and one has "broken even."

Monthly

Pertaining to or calculated for a period of one month.

Variable Expense

Expenses that fluctuate with changes in production volume or level of activity, similar to variable costs.

Operating Leverage

A measure of how revenue growth translates into growth in operating income.