The Primary Purpose for Target Marketing Is to Avoid Wasting

question 106

True/False

The primary purpose for target marketing is to avoid wasting time and money by targeting people who are unlikely to buy the product and to identify and communicate with groups of prime prospects.

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Definitions:

Reseller Firms

Companies that purchase goods or services with the intention of reselling them rather than consuming or using them.

Physical Products

Tangible items that can be seen, touched, and purchased, as opposed to services or digital goods.

Industrial Market

The market for goods, services, and supplies used in the production of other goods and services rather than for personal consumption.

Individual Quick Freeze

A food preservation process that rapidly freezes individual pieces of food, preserving freshness, texture, and flavor.