Contributions Made by Marion Harper Include

question 48

Multiple Choice

Contributions made by Marion Harper include:

• A)providing a newspaper directory, which provided circulation estimates.
• B)founding a holding company, Interpublic, that would allow its separate agencies to serve competing accounts with integrated marketing communications services.
• C)creating the American Association of Advertising Agencies (AAAAs).
• D)funding the public libraries in Marion, OH, with the proceeds from his wildly successful advertising agency.
• E)supporting the idea for a forerunner to the Ad Council.

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Definitions:

Profit-maximizing Strategy

A business approach aimed at increasing a firm's profit to the highest possible level given the constraints it faces.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex, affecting societal and economic opportunities.

Age Discrimination

Unfair treatment of individuals in employment, promotion, or benefits based on their age, particularly against older workers.

Human Capital

The qualifications, acquaintance, and life experiences that a person or society possesses, assessed in light of their financial impact or charge to a business or nation.