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Development of national magazines and coast-to-coast railroad distribution supported the creation of national brands, leading to a sophisticated advertising and marketing structure.
Loch Ness Monster
A mythical creature said to inhabit Loch Ness in the Scottish Highlands, often described as large, long-necked, and with one or more humps protruding from the water.
Sensory Adaptation
The method through which sensory receptors decrease in sensitivity to unchanging stimuli, enabling people to concentrate on environmental variations.
Difference Threshold
The smallest detectable difference between two stimuli or the minimum change in stimulus intensity that can be sensed.
Absolute Threshold
The minimum intensity of stimulus that is required for a person to detect its presence 50% of the time.
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