An Outdoor-Furniture Company Decides to Add a Line of Gas

question 79

Multiple Choice

An outdoor-furniture company decides to add a line of gas grills. By focusing value chain activities on the quality, cost, and features that will allow the grills to compete favorably in the market, the company is demonstrating

• A)customer responsiveness.
• B)employee empowerment.
• C)customer relationship management.
• D)total quality management.
• E)process reengineering.

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Definitions:

Substitution

The act of replacing one item or choice with another due to differences in price, availability, or quality, influencing consumer behavior and market dynamics.

Productive Resources

The resources utilized in the creation of products and services, such as land, workforce, funds, and entrepreneurial skills.

Demand

The amount of a product or service that buyers are ready and capable of buying at different price levels over a specific time frame.

Identical Amounts

Equal quantities or volumes of a particular item or variable.