After Many Years of Distributing Her Clothing Through a Large

question 21

Multiple Choice

After many years of distributing her clothing through a large chain of department stores, Georgia, a fashion designer, decides to open a boutique to exclusively sell her clothing directly to consumers. Georgia is following a(n) ________ strategy.

• A)unrelated diversification
• B)backward vertical integration
• C)forward vertical integration
• D)concentration on a single industry
• E)forward horizontal integration

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Definitions:

Internal Locus

The belief that one’s actions are primarily guided by personal decisions and efforts rather than by external forces.

Internal Locus

A belief system where an individual attributes their successes and failures to their own actions and decisions.

Peak Communication

Communication characterized by complete openness and honest self-disclosure. It happens rarely.

External Locus

A psychological orientation where an individual believes that their destiny or outcomes are controlled by external forces or environmental factors.