When Magazines Report the Results of Reader Surveys, What Is

question 64

Multiple Choice

When magazines report the results of reader surveys, what is the major weakness?

• A)self selection
• B)low number of returns
• C)use of nonprobability rather than probability sampling techniques
• D)they fail to survey the entire population

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Definitions:

Human Method

An approach that relies on human input, expertise, or interaction as part of a process or system.

Geo-Fencing

A location-based technology that uses small sensors to send messages to smartphone users who enter a nearby, defined geographic area.

Big Sale

A significant reduction in the prices of products or services, often for a limited period, to attract customers and increase sales volume.

Smartphone Alert

Notifications or messages sent to a smartphone to inform the user about various types of information, including reminders, warnings, or updates.