Data Mining, Data Marts, and Data Warehousing Refer to the Family

question 25

True/False

Data mining, data marts, and data warehousing refer to the family of concepts that view the firm's data as a treasure box to be opened, examined, and conquered.

---

Definitions:

Simple Random Sampling

A sampling method where every member of a population has an equal chance of being selected.

Probability Sampling

A sampling method in which every member of the population has a known, non-zero chance of being selected, leading to representative and unbiased samples.

Quota Sampling

A sampling method where the sample is chosen to reflect the characteristics of the whole population in certain proportions.

Percentage Points

Percentage points represent the absolute difference between percentages, clarifying changes in percentage rates rather than relative changes.