According to the Article, Which of the Following Was Stated

question 74

Multiple Choice

According to the article, which of the following was stated as a positive implication for presenting a variety of hotel room rates to consumers via internet channels?

• A) Customers are able to make a more rational decision when determining which hotel they prefer to visit.
• B) Consumers use the range in prices to analyze the effectiveness of the hotel company, resulting in higher quality customer perception.
• C) It allows the guest more flexibility in his/her decision-making process.
• D) The more rates listed equals more information the consumer is able to use in making his/her purchasing decision.
• E) It allows the customer to match his or her needs with the products being sold.

Analyze and calculate a company's return on total assets.

Determine a company's net profit margin percentage.

Assess the company's return on equity.

Compute the company's gross margin percentage.

---

Definitions:

Additional Paid-in Capital

The amount of capital paid by investors above the par value of the stock during equity issuance.

Retained Earnings

The portion of net earnings not paid out as dividends but retained by the company to reinvest in its core business or to pay debt.

Preferred Stockholders

Investors who own preferred shares in a company, with rights to dividends before common stockholders and priority in asset distribution.