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During the Reconstruction period that followed the American Civil War.
Future Purchases
Refer to transactions that are expected to occur in the future, based on patterns, intentions, or marketing strategies.
Form Utility
The value added to goods through changes in their form or composition, making them more desirable or useful to consumers.
Digital Marketspace
An online environment where goods and services are bought and sold.
Customer Value
The perception of what a product or service is worth to a customer versus the possible alternatives, weighted by the quality and benefits it provides.
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