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What is the scale of measurement for the dependent variable?
Multidomestic Marketing Strategy
A strategy where a company tailors its marketing approach to each country it operates in, acknowledging local preferences and customs.
Product Variations
Different versions of a product that a company offers to meet varied customer needs or preferences.
Advertising Programs
Structured campaigns designed to communicate the benefits of products or services to the target audience to increase awareness and sales.
Multidomestic Marketing Strategy
A marketing approach where a company adapts its products and marketing strategies to suit the unique needs and preferences of different national markets.
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