A __________ Is a Network of Organizations That Transforms Raw

question 3

Short Answer

A __________ is a network of organizations that transforms raw materials into product delivered to customers.

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Definitions:

Marketing Analytics

The practice of using data analysis tools and metrics to measure, manage, and analyze marketing performance and improve effectiveness.

AMA's Code

The American Marketing Association's guidelines for ethical behavior and practice in the marketing profession.

Ethical Value

The importance placed on moral behaviors and actions that are considered right and good in a societal or individual context.

Distribution Decisions

Choices made regarding the channels and processes used to deliver a product from the manufacturer to the end consumer.