You Have Recently Gone into Business as a Consultant, Specializing

question 38

Multiple Choice

You have recently gone into business as a consultant, specializing in the area of online consumer protection. As part of your services, you offer a seminar on how to avoid online consumer complaints. Which of the following practices will you immediately suggest to your clients?

• A) Be sure your terms of use include extensive use of specialized legal terminology.
• B) Promise not to collect any personal information.
• C) Weave promotional materials into your terms and conditions of sale.
• D) Be sure to accurately describe all online goods and services.
• E) Dispense with confirmation procedures.

---

Definitions:

Sensory Memory

The shortest-term element of memory, which allows retention of impressions of sensory information after the original stimuli have ended.

Primacy and Recency Effects

Psychological terms describing the tendency to remember information that appears at the beginning (primacy) and end (recency) of a list better than information in the middle.

Memory

The cognitive process of encoding, storing, and retrieving information.

Retrieval

The process of accessing and bringing into conscious awareness information stored in memory.