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Luis contractually agreed to sell a widget to Monica for $20 000. Monica accepted delivery of the widget, but has paid only $13 000. Although neither party realized it when they created their contract, the widget is actually worth $23 000. A court will order Monica to pay Luis
Innovative Product
A new or significantly improved product that introduces a novel feature or fulfills a specific need in a new way.
Skimming Pricing
A pricing strategy where a high price is set for a new product to maximize profits from segments willing to pay more, before prices are lowered over time.
Demand-oriented
A pricing strategy where prices are set based on the perceived value to the customer or demand for the product, rather than on the cost of the product or market competition.
Pricing Approach
Strategies and methodologies used by companies to set the selling price of their products or services, taking into account costs, market demand, competition, and profit margins.
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