Name and Describe the Four Distinct Segments of the 55-

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The Answer is Healthy hermits are in good health but are socially withdrawn. Their time is taken up with day- to- day tasks. They deny that they are old and resent the fact that others expect them to behave like old people. Healthy hermits are well educated and have the highest income of any of the four groups. There are an estimated 20 million people in this segment. Ailing outgoers are health conscious and seek to remain socially active. They tend to be retired yet still interested in learning new things. There are approximately 18 million people in this segment. Frail reclusives are inactive and have one or more chronic ailments. Spending most of their time at home, the 18 million reclusives are concerned with personal and physical security. Healthy indulgers have a lot in common with baby boomers. The seven million adults are relatively wealthy and want to make the most of life.

Name and Describe the Four Distinct Segments of the 55-

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