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John has the reading skills of a fourth grader. When searching for a household cleaner, he will rely heavily on visual cues, such as a brand logo.
Yield To Maturity
The total return anticipated on a bond if the bond is held until its maturity date, taking into account both current interest payments and the bond's price appreciation.
Face Value
The nominal or dollar value printed on a bond or other financial security, representing the amount due at maturity.
Coupon Rate
The annual interest rate paid by a bond, expressed as a percentage of the face value.
Yield To Maturity
The overall gain expected from a bond, provided it is kept until its due date, including all received interest and the principal amount's reimbursement.
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