A Consumer Could Recognize a Problem as Either an Opportunity

question 57

Multiple Choice

A consumer could recognize a problem as either an opportunity or a need. How would promotions differ between those emphasizing opportunities and those emphasizing needs?

• A) Promotions for these products should not really differ significantly. In fact, they should both focus on increasing the ideal state.
• B) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.
• C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state. .
• D) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
• E) Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.

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Definitions:

Early Adolescence

The period of human development occurring from around 10 to 14 years of age, characterized by rapid physical, emotional, and cognitive changes.

Parents Influence

The significant impact that parents have on their children's development, behavior, beliefs, and attitudes, through their parenting styles, communication, and role-modeling.

Psychosocial Development

The theory proposed by Erik Erikson that personality development occurs through a series of eight stages over the lifespan, each characterized by a different psychological conflict.

Identity Statuses

Different stages in the process of developing a sense of self, as conceptualized by psychologists such as James Marcia.