The Basic Idea Behind the Long Tail Is That

question 41

Multiple Choice

The basic idea behind the long tail is that:

• A) Consumers' evoked sets are becoming eroded because of too much choice.
• B) Marketers no longer need to rely on popular selling items to make a profit. Instead, they should offer more choices to consumers.
• C) Marketers should pay more attention to its top 20% of customers.
• D) Only a small percentage of people use online recommendation programs, therefore, marketers need to be cautious when implementing them.
• E) Consumers are becoming less loyal to marketers and it's becoming more difficult to find consumers with loyal personalities..

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Definitions:

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The process by which new species evolve from a single ancestral species while inhabiting the same geographic region.

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The two lineages that emerge from a node on a cladogram.

Hardy-Weinberg Equation

A principle used in genetics to calculate the frequency of alleles and genotypes in a population's gene pool under ideal conditions.