If John Happens to Test Drive a New Acura Legend

question 66

Multiple Choice

If John happens to test drive a new Acura Legend and then decides he should replace his 1978 clunker before starting his new job, what has occurred:

• A) impulse shopping
• B) marketing benefit
• C) need recognition
• D) opportunity recognition
• E) marketing potentiality

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Definitions:

Self-promotion

Strategies employed by individuals to present themselves in a favorable light to others, often to achieve social or professional advancement.

Intimidation

The act of making others feel frightened or overawed, especially to influence their behavior or decisions.

Self-defeating Trade-offs

Choices or decisions that may seem beneficial in the short term but ultimately undermine one's own goals or well-being.

Poor Judgment

The lack of ability to make sensible or wise decisions.