A Small Company, Graig Inventions, Produced a Pill That Had

question 99

Multiple Choice

A small company, Graig Inventions, produced a pill that had the nutrient value of a healthy breakfast. They put it on the market as a substitute for breakfast for busy people. The product failed. Graig Inventions then marketed the pill as a diet product and it became very successful. What does the example best demonstrate?

• A) The company confused a subordinate level with a basic level of categorization.
• B) The determinant attributes between diet pills and breakfast was not sufficiently strong.
• C) The company did not position the product well. It was difficult to convince consumers that a pill was a breakfast on the superordinate level, but it did appear to fit within the category of diet pills.
• D) The company confused a normal level with a basic level of categorization.
• E) The company confused a superordinate level with a subordinate level of categorization.

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Definitions:

Receptor Sites

Specific regions on the surface of cells or within cells that selectively bind to substances, such as neurotransmitters, hormones, or drugs, triggering a cellular response.

GABA

Gamma-Aminobutyric Acid (GABA) is a neurotransmitter in the brain that plays key roles in regulating anxiety, mood, and muscle tone.

Brain Circuits

Networks of neurons in the brain that work together to process information and control behaviors.

Prefrontal Cortex

The front part of the frontal lobes of the brain, crucial for decision making, social behavior, and personality expression.