As a Customer's Product Knowledge Continually Increases, What Typically Happens

question 67

Multiple Choice

As a customer's product knowledge continually increases, what typically happens to the amount of search conducted by the consumer?

• A) It will continually increase.
• B) It will increase, and then decrease as the customer becomes more knowledgeable.
• C) It will continually decrease.
• D) It stays the same.
• E) It will decrease, and then increase as the customer becomes more knowledgeable.

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Definitions:

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