The Dimensions or Standards Which Consumers Use to Judge the Merits

question 149

Short Answer

The dimensions or standards which consumers use to judge the merits of competing purchase options are known as .

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Definitions:

Product Specifications

Detailed descriptions of the technical and operational requirements of a product, including its design, features, and performance criteria.

Buy Classes

Categories of purchasing decisions characterized by the level of complexity and involvement required, differing between new buys, modified rebuys, and straight rebuys.

Organizational Buy Classes

Categories that differentiate the purchasing habits and procedures of organizations, often influenced by the nature and complexity of transactions.