Store Managers Realize That Under Conditions of Low Involvement, Consumers

question 98

True/False

Store managers realize that under conditions of low involvement, consumers are affected by product placement and other cues in the shopping environment such as surprise specials. Managers with the behavioural influence perspective try to facilitate "impulse" buying decisions.

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Definitions:

Growth

An increase in the size, number, value, or strength of something over time.

Relatedness

The need to feel connected to others, an essential aspect of human motivation that impacts behavior and psychological well-being.

Need Profile

An analysis or description of the specific needs or requirements of an individual or organization.

Effective Managers

Individuals who successfully achieve organizational goals through planning, organizing, leading, and controlling resources.