Examlex
The assumption of a price-quality relationship is one of the most pervasive market beliefs.
Positive Reinforcement
A process in behavioral psychology where the likelihood of a behavior is increased by following it with a pleasurable or rewarding stimulus.
Negative Reinforcement
A behavioral concept where the removal of an unpleasant stimulus strengthens a particular behavior.
Positive Punishment
A form of behavior modification that adds an unfavorable outcome or event following an undesired behavior, with the intention of decreasing that behavior in the future.
Negative Punishment
The removal of a desirable stimulus to decrease a behavior.
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