Both Coke and Pepsi Have Recently Been in Test Markets,portraying

question 18

Essay

Both Coke and Pepsi have recently been in test markets,portraying their colas as suitable for breakfast consumption.Coke was testing an advertising campaign whereas Pepsi had created a product called Pepsi AM.What are the strategic implications of what they were doing?

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Definitions:

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly identified as the 4Ps: Product, Price, Place, and Promotion.

Human Skill

The ability to work effectively with people, managing interpersonal relationships and communication.

Analytical Ability

The capacity to understand and dissect complex information, problems, or data, and make reasoned decisions or insights based on that analysis.

Selling Techniques

Selling techniques are strategies and methods used by sales professionals to convince customers to purchase products or services.