When Jacob First Thought of Buying a New Vehicle, He

question 80

Multiple Choice

When Jacob first thought of buying a new vehicle, he could name at least eight SUV models. His friend Emily could think of only four. Jacob spent several weeks researching SUVs and rejected five of the models. His evoked set is now smaller than Emily's. Why?

• A) A product is not likely to be in the evoked set once it has been considered and then rejected.
• B) The evoked set is gender specific in that women remember products better than men.
• C) Social risk creates a cognitive dissonance that makes certain products difficult to consciously remember.
• D) The evoked set contains only the products that can be remembered at any given time.
• E) Functional risk creates a cognitive dissonance that makes certain products difficult to consciously remember.

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Definitions:

Jewish People

An ethnoreligious group originating from the Israelites of the ancient Near East, with a rich cultural and religious tradition found in Judaism.

Non-Jewish Communities

Groups of people not identifying with the Jewish religion or culture, which can include any other religious or ethnic community.

Sedition Act

Legislation enacted by governments to penalize speech, writing, or actions considered disloyal or threatening to the state.

NAACP

The National Association for the Advancement of Colored People, an organization founded in 1909 to fight for civil rights and eliminate race-based discrimination.