All of the Following Identify When Fear Appeals Are Most

question 14

Multiple Choice

All of the following identify when fear appeals are most effective, EXCEPT:

• A) consumers are already afraid of the problem discussed in the ad
• B) when the threats displayed are excessive
• C) a solution is presented for consumers to remove the threat
• D) when source credibility is high
• E) a moral lesson is conveyed by a powerful character (e.g., Mr. Goodwrench, "good car maintenance" personified) on how to avoid negative outcomes (accidents or death)

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Definitions:

Job Search

A job search is the process of looking for employment, through various means such as online job boards, networking, or direct application to companies.

Thank-You Message

A communication expressed to show gratitude or appreciation towards someone for their actions, help, or considerations.

Interview

An interview is a formal conversation where questions are asked by the interviewer to obtain information from the interviewee, commonly used in job applications, research, and media.

Internet

The Internet is a global network of interconnected computers that enable users to access and exchange information across vast distances instantly.