Examlex
Recall of "thinking" ads is higher than that for "feeling" ads because conventional measures of advertising effectiveness (such as "day-after-recall tests") are oriented toward cognitive responses and do not adequately assess the cumulative effects of emotional ads.
Intramuscular Injection
A method of delivering medication deep into the muscles, allowing the drug to be absorbed into the bloodstream quickly.
Warm Compress
A therapeutic application of warmth to a body part to relieve pain, improve blood flow, or reduce inflammation.
Hepatitis B Immunoglobulin
A specific type of antibody given to provide temporary protection against hepatitis B or to prevent it after exposure to the virus.
Intramuscularly
Refers to the administration of medication directly into the muscle, allowing for faster absorption than oral methods.
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