Examlex
Ads containing puns or satire are examples of which type of message appeal:
Course of Action
A plan or strategy that an organization or individual intends to follow to achieve a specific goal.
Alternative
An option or choice that serves as a substitute to a decision or course of action.
Intermediate Product
Goods that are produced and used as inputs in the production of other goods, rather than being sold directly to consumers.
Processed Further
A decision in cost accounting regarding whether or not to continue adding value to a product beyond the split-off point.
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