Generally Speaking, Comparative Ads Are More Effective When

question 2

Multiple Choice

Generally speaking, comparative ads are more effective when:

• A) the marketer of a new product wishes to give his product a clear brand image close to that of the dominant brand
• B) the marketer of an established brand wishes to freshen the image of his brand on selected attributes
• C) the marketer of a new product wishes to cut promotional costs
• D) the marketer of an established brand wishes to eliminate new competition
• E) the marketer of a new product wishes to point out faults in the dominant brand

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Definitions:

Leader

An individual who guides or influences others within a group or organization towards achieving goals.

Honesty

The quality of being honest, truthful, and sincere in one's actions, words, and thoughts.

Diagnosis-Related Groups (DRGs)

Diagnosis-Related Groups (DRGs) are a system to classify hospital cases into one of originally 467 groups, intended to identify the "products" that a hospital provides, for the purpose of Medicare and health insurance programs.

Capitated Rates

A payment arrangement for healthcare service providers where they are paid a set amount for each enrolled person assigned to them, regardless of whether that person seeks care.