Once a Marketing Message Is Received, the Consumer Begins to Process

question 47

Multiple Choice

Once a marketing message is received, the consumer begins to process it. Depending upon how personally involving the information is to the consumer, s/he will follow one of two routes to persuasion, according to the:

• A) factor importance model (FIM)
• B) route- preference hypothesis (RPH)
• C) personal relevance hypothesis (PRH)
• D) affect- cognate model (ACM)
• E) elaboration likelihood model (ELM)

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Definitions:

Shareholders

Investors in a corporation, who own the corporation.

Dividends

Payments made by a corporation to its shareholders, usually derived from profits.

Two-Tier Board

A corporate board structure consisting of two separate boards: the supervisory board and the management board, each with distinct responsibilities.

Corporate Veil

A legal concept that separates the personal liability of company owners, shareholders, and officers from that of the corporation itself.