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In 2006, Sony Launched a Program Where They Hired a Person

question 48

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In 2006, Sony launched a program where they hired a person to pretend they were a huge PSP fan. The person made a hip hop song with a YouTube video as well as a website dedicated to their love for Sony's PSP (called alliwantforxmasismypsp.com) . This is an example of:


Definitions:

Committed Fixed Cost

Expenses a company has committed to, unrelated to its level of production or business activity.

Taxes On Real Estate

Local taxes imposed on the value of property, as determined by an assessment, by municipal authorities.

Management Development Programs

Structured education strategies designed to enhance the skills and capabilities of managers and potential leaders within an organization.

Public Relations Costs

Expenses related to managing the public image and communications of a company.

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