Messages in Verbal Form (Print Ad Copy) Are More Appropriate

question 99

Multiple Choice

Messages in verbal form (print ad copy) are more appropriate for high- involvement situations because of all of the following, EXCEPT:

• A) verbal messages require more effort to process than visual forms
• B) verbal messages allow the receiver to chunk information
• C) the consumer can refer back to the printed material as often as needed, since verbal material decays in memory more rapidly than visual
• D) the consumer is motivated to really pay attention to the ad
• E) they can contain the detailed product information the consumer needs for making decisions

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Definitions:

Writing Requirement

The writing requirement refers to legal stipulations that certain types of agreements or contracts must be documented in written form to be legally valid.

Drawer

A drawer is a person or entity that issues or writes a check or draft, instructing a bank or similar institution to pay a specific amount of money to a designated party.

Drawee

The party on whom a cheque or draft is drawn, responsible for paying the specified amount on the instrument.

Payee

The party in a financial transaction who receives the payment.