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Cecilia has just purchased a new Jetta for $25 000 and is told that she has received a "super deal." A few days later she is surfing the Net and comes across the same Jetta for $2000 less from a dealership only 100 miles away. Chances are that she will fairly quickly experience variables put forth by the theory of:
Reinforcement Theory
A psychological concept suggesting that behavior can be shaped by rewarding or punishing outcomes.
Law of Effect
A principle in psychology that behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are not.
Premise
A premise is a previous statement or proposition from which another is inferred or follows as a conclusion.
Self-efficacy Theory
A psychological theory asserting that an individual’s belief in their own ability to succeed influences their motivation and performance in various settings.
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