Two Key Characteristics of a Source (Such as an Announcer

question 82

Multiple Choice

Two key characteristics of a source (such as an announcer or featured individual in an ad) for persuasive purposes in marketing communications are:

• A) attractiveness and experience
• B) familiarity and attractiveness
• C) "Q" rating and believability
• D) credibility and attractiveness
• E) credibility and experience

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Definitions:

Market Value

The amount for which something can be sold on a given market.

Dividends

Payments made by a corporation to its shareholder members, usually derived from the company's profits.

Common Stock

Common stock represents ownership shares in a corporation, giving holders voting rights and the potential to receive dividends.

Long-term Investment

Investments held for an extended period, typically more than one year, with the intention of earning returns over time.